Open to freelance projects: websites, SEO and video

SEO and content, with AI in the process.

I am a marketing analyst based in Campinas, Brazil. I plan and execute SEO, content and websites, and I use AI to analyze and review the work.

See my work Read articles

RoleMarketing Analyst

FocusTechnical SEO, B2B content and AI

EducationAdvertising and Marketing, postgrad in Marketing

Based inCampinas, Brazil

01 · Projects

Selected work

All projects Experiments in the AI Lab

Professional case · web · SEO

B2B institutional website

WordPress redesign organized around a new positioning.

Custom theme
Technical SEO
Performance

Professional case · SEO · GEO · AEO

Articles in search and AI

Monthly tracking and optimization of about 20 B2B articles.

On-page
Internal links
GEO and AEO

02 · Skills

From analysis to delivery

SEO and web

Diagnosis, content architecture and building pages that explain the offer.

See the redesign case

Content

Editorial planning based on search queries, intent and business context.

Read about the planning method

Applied AI

Using AI to analyze and review content, with criteria that support human decisions.

Read about the editorial audit

03 · About

Marketing with
a technical toolkit

My background is in marketing. Working with SEO, content and website management expanded that toolkit into web development, automation and artificial intelligence.

Read my story

04 · Articles

Notes and methods

All articles

Oct 13, 2026 · ai · marketing

How to delegate execution to AI without delegating the decision

AI can research, organize and propose versions. What needs to be clear before the request is who decides what is worth doing and by which criterion the result will be judged.

Oct 10, 2026 · seo · geo

Found, cited, visited: how to separate the outcomes of AI search

SEO is still the foundation, but a page can now appear as a source for a generated answer. Four questions to track this second competition without confusing a mention with a result.

Oct 08, 2026 · ai · process

From test to recurring use: what changes when AI becomes part of the routine

A good result in one conversation shows a possibility. To bring AI into a marketing process, you need to define the input, how the output is checked and how failures get corrected.