Professional case · company not disclosed
About 20 articles tracked every month, on Google and in AI answers.
Ongoing tracking and optimization of the blog articles of a B2B company. Each article is responsible for one priority keyword, and the work covers SEO, GEO and AEO.
- Scope
- SEO · GEO · AEO · content
- Role
- Tracking, diagnosis and optimization
- Cadence
- Monthly cycle, reported to the marketing team
Publishing the article is only the start.
An article loses ground when competitors update their content, when search intent shifts or when AI answers start citing other sources. So about 20 articles tied to priority keywords went into a fixed tracking routine. The goal is to improve their position on Google and their presence in answers from AI tools.
Monthly tracking, diagnosis per article and optimization of content that is already published. The company name, the keywords and the numbers are left out of this case.
A spreadsheet that shows where each article stands and what to do next.
Each article takes one row, with the same fields every month:
- Cluster
- Keyword
- Google position
- Change
- Difficulty
- Search volume
- AI visibility
- Next action
The change column shows the starting and ending position, not just the difference, so it is clear where the article came from and where it landed. Every month, the spreadsheet becomes a presentation for the marketing team.
Four kinds of adjustment, chosen by the diagnosis.
- On-page adjustments: title, meta description and headings reviewed against the search intent of the keyword.
- Internal links and clusters: articles grouped by topic, with links between them to strengthen the subject as a whole.
- Structure for AI (GEO and AEO): direct answers, frequently asked questions, structured data and passages that are easy to cite.
- Content updates: outdated or thin passages rewritten, so the article stays a good answer.
Measure, adjust, measure again.
The cycle repeats every month: measure positions and AI visibility, compare with the previous month, decide which articles get adjusted and record the next action in the spreadsheet. That way, every change has a before and an after to compare.
Progress is measured every month, but positions, volumes and internal company data are left out of this case, as a rule of this portfolio.