Reading
I enjoy psychological fiction and the classics. Some favorite authors: Dostoevsky, Kafka, Clarice Lispector and Machado de Assis.
About
Marketing as the foundation. Technology as an extension.
I’m Renan, a marketing analyst based in Campinas, Brazil. I started with a technical course in IT and then studied Advertising and Marketing. SEO is where the two met: understanding how people search and, at the same time, working on the code that helps a page get found.
Today I work with technical SEO, B2B content and WordPress websites. When a manual process stops scaling, I build AI-assisted routines for auditing, internal link analysis and content production support. AI speeds up the analysis, but the decision about what gets published is still mine.
Background
From an IT technical course to technical SEO
- 2024 · today
Marketing Analyst
Technical SEO, B2B content, WordPress, GEO and AI-assisted routines at a technology company. In 2024, I also worked in outbound prospecting as an SDR.
- 2023
Digital marketing intern
My start in marketing at a technology company.
- 2021 · 2022
Inside sales and marketing internship
Sales routine and, in 2022, leading the marketing team’s OKRs.
- Education
IT technical course · Advertising and Marketing · postgraduate degree in Marketing
ETEC, UNIP and a postgraduate program in Strategy, Digital Business and Customer Experience (PUC-Campinas and PUCPR).
Outside work
A bit more about me
Connecting ideas
I like linking subjects that seem far apart, such as philosophy, neuroscience, knowledge systems and marketing. I think more in networks than in lists.
Now
Learning Python so I can build the AI tools I use at work with more autonomy.